Brand marketing part and parcel of Cape Wine Auction, Franschhoek

“IN A SPECTACULAR show of generosity and opulence…” the 2017 Cape Wine Auction set a new record for the annual fund-raising effort by generating R22.3 million for 22 charities that focus on education and the lives of children in the winelands of South Africa. This year the bidding took place at Anthonij Rupert Wyne in Franschhoek, where estate owner Johann Rupert’s donation fetched the highest price paid for a lot that included Cape wine.

There was much on offer by way of exciting travel, luxury accommodation and limited-edition wines from around the world, with a bespoke experience in Napa Valley, California, hammered down for R3-million – the highest ever paid for a lot in the history of the auction, first held in 2014.

The following lots are those that involved brands of South African wine. Click here for the full results of the sales to date as well as information about the beneficiaries and sponsors.

R1 600 000 – Athonij Rupert Lot
• Selection of rare South African wines from owner Johann Rupert’s private collection, including a 30-year-old bottle of L’Ormarins Optima red blend
• Two tickets to the men’s final of the Wimbledon tennis tournament in London

R1 200 000 – Idiom Lot
• Helicopter trip for four from Cape Town to the Sir Lowry’s Pass cellar, seven-course degustation lunch presented by proprietors Alberto and Roberto Bottega – the dishes paired with a vertical exploration of Idiom’s Pinotage-led Cape Blend
• Visits to artist Anton Smit’s mountain gallery at Idiom and the Lionel Smit private studio, plus a three-meter face artwork by Anton Smit, painted by Lionel Smit

R1 000 000 – Rickety Bridge Lot
• Six-year vertical of the Franschhoek cellar’s Paulina’s Reserve Cabernet Sauvignon
• Seven nights’ accommodation for seven couples in private villa at Les Louvres outside St Tropez, France
• Seven nights’ accommodation for two couples at luxury apartment in Paris

R1 000 000 – Vilafonté Lot
• Ten-year vertical selection of the Stellenbosch cellar’s Series C red blend in designer wooden case, personalised for successful bidder
• Three nights in Deluxe Suite at Belmond Mt Nelson Hotel in Cape Town
• Two nights in lagoon view room at Belmond Capriani in Venice
• One night in a suite aboard the Orient Express from Venice to London

R800 000 – De Toren Lot
• Three bottles of the Stellenbosch cellar’s maiden vintage (2010) of Book 17 XII (Red Blend)
• Three bottles of maiden vintage (2012) of The Black Lion (Shiraz)
• Twelve bottles of maiden vintage (1999) of Fusion V
• Twelve bottles of maiden vintage (2004) of Z
• Seven nights for two aboard The World Residences at Sea

R750 000 – Banhoek Conservancy (and Thelema) Lot
• Twelve-bottle vertical of six vintages of Simonsberg-Stellenbosch cellar Thelema’s Cabernet-led red blend Rabelais (signed by cellarmaster Gyles Webb) in a wooden box
• Three-day safari for six at Thornybush Game Lodge
• Wine-paired dinner for six at Tokara
• Two-night stay and tasting menu paired with wines for six at Delaire Graff
• Lunch or sunset supper for six at Bartinney
• Two-night stay for six in Rhodes Cottage at Boschendal
• Two-night stay for six at Oldenburg (including butler and chef)

R700 000 – Sweetheart Lot
• A case of Elgin cellar Paul Cluver‘s Noble Late Harvest and three bottles of Klein Constantia‘s Vin de Constance Natural Sweet
• Case of Chateau d’Yquem, case of Dr Loosen, case of Eisrebe Phelps, case of Dolce Noble Late Harvest, bottle of Egon Müller, three bottles of Diznoko ‘Kapi Vineyard’ Tokaji 2005, three bottles of Diznoko Tokaji Eszencia 2005, case of Grahams Vintage Port, case of 2014 Bernkasteler Doctor Riesling Auslese

R650 000 – Hawksmoor Lot
• Exclusive use of the Stellenbosch guesthouse (accommodates 30) for a weekend, including lunch with wine pairings hosted by owners Mark Borrie and Simond Olding, plus a selection of the estate’s wines to take home

R625 000 – Kanonkop Lot
• Six-vintage vertical of the Simonsberg-Stellenbosch cellar’s Pinotage and Paul Sauer red blend – 12 magnums, autographed, presented in wooden boxes
• Three-night stay at Morukuru Ocean House in De Hoop Nature Reserve for up to eight adults and four children

R600 000 – Lourensford Lot
• Selection of 24 bottles of the Somerset West cellar’s wines, chosen by the winning bidder
• Two-night stay for three couples at cellar owner Christo Wiese’s private game lodge in the Kalahari (including meals and game drives, flights and transport)
• Chocolate and wine pairing at the winery presented by cellarmaster Hannes Nel

R550 000 – Young Guns Lot
• 12 ×1.5 litre bottles of 2016 Chimera, a blend of red blends by Bot River ‘young guns’ John Seccombe (Thorne & Daughters) and Marelise Niemann (Momento), together with Hemel-en-Aarde ‘young guns’ Chris & Suzaan Alheit and Peter-Allan Finlayson (Crystallum)
• 10-day stay for four in Split and Hvar on Croatia’s Dalmation coastline, with accommodation in Riva Dalmatia’s 5 Star apartments
• Original of 2016 Chimera label artwork by Niel Jonker

R500 000 – Creation Lot
• Three vintages of the Hemel-en-Aarde Ridge cellar’s Art of Chardonnay, three vintages of Art of Pinot Noir, three-litre bottle of Reserve Pinot Noir
• Food and wine pairings for four
• Lunch for four at Ellerman House in Cape Town
• Four nights for four people at 005 Palgrave Penthouse Apartment at V&A Waterfront in Cape Town (including private butler and chef)
• Two-night stay for four at 5 Star villa in Grootbos Private Nature Reserve (including guide, chef, butler)
• Twelve Riedel glasses (Vinum Montrachet and Burgundy)
• Guided tour for four of Pebbles Hemel-en-Aarde Education Project

R450 000 – Nederburg Lot
• Six-bottle collection of the 2013 vintage of Private Bin R163 that won the trophy for Best Cabernet Sauvignon at the 2016 International Wine & Spirit Competition in London
• Five-day experience for two with Nederburg at the 2017 Tour de France cycle tour, including flights and accommodation

R350 000 – Ernie Els Lot
• Six-bottle vertical of the Stellenbosch cellar’s Signature red blend (including two autographed bottles) presented in a wooden box
• Fourball and VIP experience at Copperleaf Golf Course in Pretoria, with dinner paired with wine for eight in private dining room
• Two slots at 2018 SA Open Pro-Am, with two tickets to gala dinner and prize-giving
• Fourball at exclusive Johannesburg golf course, with dinner paired with wine for eight
• Four all-inclusive VIP Hospitality to each day’s play at 2018 SA Open, with six nights’ accommodation at The Hilton in Johannesburg

R340 000 – Hamilton Russell Lot
• Pinot Noir and Chardonnay from the Hemel-en-Aarde cellar – 36 bottles of each
• Signed five-litre bottle of 2016 Pinot Noir
• Barrel cellar tasting with proprietor Anthony Hamilton Russell and winemaker Emul Ross
• Summer celebration lunch and wine for 50 at Braemar homestead on the estate
• Two-night stay for two (B&B plus massage) at The Silo Hotel in the V&A Waterfront, Cape Town
• Sunset cruise for 50 aboard Mirage 760 Catamaran with Ashbourne wines
• 24 bottles of olive oil and 48 jars of fynbos honey

R250 000 – Franschhoek Lot
• Five-night stay (B&B) for three couples at Rickety Bridge Country House, including airport transfers and transport during stay
• Lunches including wine at Maison, Bread & Wine and Anthonij Rupert’s Terra del Capo
• Dinners including wine at Pierneef à La Motte, Reuben’s and Foliage
• Sundowner bubbly and oyster experience at Franschhoek Pass Winery

R225 000 – Jan Harmsgat Lot
• Two-night stay for 20 at country house outside Bonnievale – including dinner party, farm tour, 10 cases of JHG varietal wines

R225 000 – Rupert & Rothschild Lot
• Six-litre imperial of the Franschhoek cellar’s Baron Edmond Vintage 2000 in wooden box
• Three bottles of maiden vintage 2012 of The Black Lion (Shiraz)
• Three-bottle collection of Champagne Barons de Rothschild Blanc de Blanc Vintage 2006 in crafted wooden box
• Private wine tasting and culinary experience for ten at Rupert & Rothshild restaurant
• Two-night stay for three couples at Rupert & Rothschild manor house

R210 000 – Mullineux & Leeu Lot
• Three autographed three-litre bottles of the Swartland cellar’s Single Terroir Syrahs (Granite, Iron and Schist)
• Two nights’ accommodation for two at Leeu Estates in Franschhoek, including breakfasts and spa treatments
• Dinner paired with wines for six at Leeu Estates, hosted by Chris and Andrea Mullineux
• Dinner for two with wine pairings at classic Indian restaurant Marigold in Franschhoek
• Tutored tasting and cellar tour
• Visit to old ‘heritage’ vineyard conducted by viticulturists Rosa Kruger and Chris Mullineux, including tasting of ‘old vine’ wines in the vineyard

R200 000 – Meerlust Lot
• Twenty-bottle vertical of Stellenbosch cellar’s Rubicon (Red Blend) 1994 to 2013, including declassified 2002 and 2011
• Lunch for eight at homestead, hosted by proprietor Hannes Myburgh
• Weekend for two couples at Quarters accommodation on the estate

R180 000 – La Motte Lot
• Five-course dinner paired with wine for 20 at Franschhoek cellar’s Pierneef restaurant
• Tasting of award-winning vintages from the vinoteque for 20 presented by cellarmaster Edmund Terblanche
• Plus guided tour of museum exhibition with bubbly and canapes, live classical music and parting gifts

R180 000 – Morgenster Lot
• First and only Melchior (18-litre bottle) of the Somerset West cellar’s 2010 Reserve red blend
• Four-day-long weekend stay for four at the farm’s Jonkershuis cottage, including domestic airfaires if applicable, dinner with proprietor Gulio Bertrand in his manor house, lunch at 95 at Morgenster restaurant, cellar tour with winemaker Henry Kotze, vineyard tour with farm manager, tutored olive oil and olive tasting

R170 000 – Glen Carlou Lot
• Private five-course celebration lunch or dinner with wine pairings for 20 at the Simonsberg-Paarl cellar
• Six nights’ accommodation for two (or three nights for four or two nights for six) at Karkloof Safari Spa
• Willem Boshoff artwork (1.14m ×2.09m)

R125 000 – Vriesenhof Lot
• Bottles of 2011 Conservation Collection Red Blend from the Stellenbosch cellar: 36 × 750ml, 12 × 1.5 litre, 1 × 3 litre, 1 × 5 litre, 1 × 9 litre, 1 × 12 litre
• Guided tour of Dylan Lewis Scupture Garden and lunch for four at the farm, hosted by proprietor Jan ‘Boland’ Coetzee
• Two nights’ accommodation for two in Presidential Suite at 5 Star Queen Victoria Hotel in V&A Waterfront, Cape Town (including dinners, spa treatments, chauffeur-driven Mercedes Benz)

R100 000 – Deetlefs Lot
• Bottle of the Rawsonville cellar’s 1974 Muscat d’Alexandrie in limited-edition box
• Private tasting of 1974 Muscat d’Alexandrie for eight at the cellar (including transfers from Cape Town)
• Luxury accommodation for eight
• Private interactive cooking lessons for eight at the Ginger & Lime Food Studio in Cape Town

R80 000 – De Grendel Lot
• Twelve bottles of the Panorama/Durbanville cellar’s flagship red blend Sir David Graaff
• Dinner for 12 at the manor house, hosted by proprietor De Villiers Graaff and cellarmaster Charles Hopkins
• One-night B&B for six couples at the Vineyard Hotel in Newlands, Cape Town, plus a private dinner with wine pairings for 12 hosted by cellarmaster Charles Hopkins

R75 000 – Robertson Lot
• Trio of De Wetshof Bateleur Chardonnay (1.5 litre, 3 litre and 5 litre bottles) plus private lunch and tasting for 10 at the farm with the De Wet family
• Accommodation for 10 at Excelsior plus tasting of the estate’s wines
• Private tasting of Springfield wines plus lunch for 10 with the Bruwer family

R45 000 – Bouchard Finlayson Lot
• Six bottles of the Hemel-en-Aarde Valley cellar’s Galpin Peak Tête de Cuvée: 2001, 2003, 2005, 2006, 2007, 2009
• Three-night stay (B&B) at The Red Carnation’s Twelve Apostles Hotel and Spa in Camps Bay, Cape Town

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